There are many different genres of music video just like there are many different genres of film. 

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1. Metal

 

Within the genre metal we see many close up shots of the artist/band looking into the camera as if they are tying to intimidate the audience. This combines well with the harsh sounding music that the metal genre produces, as well as this we also see many shots of the band playing their musical instruments. Due to the music being very fast, this allows the editing to be fast so that the music video flows. Due to the fact that neither Joe or myself can play an instrument we will not be creating a music video based on this genre. An example of a metal genre music video is Paranoid by Black Sabbath.

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2. Indie

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In the music genre indie, we commonly see slow paced editing due to the fact that the majority of indie songs are slower paced than a lot of others. We also see many close up shots of the artist singing and the performers doing this that relate to the lyrics so that the audience can feel more relatable to the music video. In Indie music videos we may also see a performer look as if they are struggling in life, this is seen through the close up shots. The lighting is often low key as it sets the mood for the songs and they are often set in common places, for example, restaurants, pubs, car parks, town centers. Many of them are often narrative based as well due to the fact that you can clearly hear the lyrics which allows the audience to relate to the song. I believe that this genre is a very good option for myself and Joe to consider about our music video.

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3. Hip Hop

 

In this music genre we tend to see many low angle shots of the performer as they want to be seen as the most 'powerful' figure and stand out from everyone else in the video. We also often see many conventions of wealth and an aspect of intimidation as there is sometimes a group of men in the video with fancy watches and stacks of money stacked up. Throughout this genre of music video we often hear that the lyrics are in relation to the visuals and there is often a bit of a narrative behind it, similar to the indie music genre. We also often see use of drugs, alcohol and women in explicit items of clothing throughout this genre as these are usually what the songs are written about  and therefore the artist needs to include these aspects so that the audience can relate to the video.

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4. Pop

 

The pop genre is one of the most popular genres in the world. In almost every pop music video we can see bright clothing, high key lighting, performers all smiling, lyrics based on everyday situations e.g. love or partying, played everyday on radios (UK Radios), usually contain dances and follow verse-chorus-verse structure. Pop contains all these features so that the music video feels more up beat like the actual song itself which makes the audience feel more energetic and relatable towards the song. The performers (women) now all wear heavy loads of makeup and revealing clothes and many people watch the music videos because of this as they may be an inspiration to a younger child. I believe that this is a bit too energetic and fast paced for the type of music video that myself and Joe are thinking of creating. An example of a pop music video would be Work by Rihanna.

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5. R&B

 

This type of music video originally came from the African - American community in the 1940s. The lyrics are often created based upon the writers current feelings and thoughts as a shout for help or an escape to freedom. Due to the fact that there are many genres R&B can fit into multiple due to the fact that it does not have set conventions, it is a highly flexible genre and means that we could use a music genre like this as the tempo is usually slow and the narrative usually has a deeper meaning behind it which is what myself and Joe have decided we are going to try and do so that our product will be as successful as possible. An example of an R&B music video would be Ignition by R. Kelly.